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2024 March-April Braves Stock Report
The Atlanta Braves are six-time defending NL East champions and have one of the majors’ best records (20-12), so why do many of their fans seem so stressed out lately? This data story looks at the underlying team and individual metrics, giving context to the current season and potential growth and fall-off points for this Braves club. Check it out here.
2023 Colorado Forest Report
In 2023, Colorado experienced a dynamic climate landscape, with significant shifts in temperature, precipitation, and ecological patterns. Through analysis, this report illuminates the relationships between climate change, ecological health, and wildfire susceptibility in Colorado, offering insights for informed decision-making and proactive mitigation strategies. Check out the data story here.
2023 NFL Wide Receiver Evaluations
Fantasy football, a virtual game tied to real players’ performance, has become a significant influence in modern sports culture. It not only shapes fan engagement with the NFL but also affects league marketing strategies and media-related player evaluations. Notably, the NFL and its revenue streams, are intertwined with the public perceptions of a players’ fantasy value, which may differ greatly from their actual on-field value to a team. Check out this write-up.
F1: Outcome Uncertainty & Viewership
Examines the connections between qualification times, driver points, and constructor points in Formula 1, seeking to determine whether and to what extent the differences in these performance metrics influence the global season average viewership of the sport.
Check out the published thesis here and research poster linked on the pic of Lando.
Elon Sports Media Lab
Building off Elon’s status as a national leader in student-centered learning and experiential education, the Sports Media Lab provides a structure for students, faculty and industry partners to pursue a variety of sports media-related research questions. The lab explores a variety of topics including: sports gambling, fantasy sports, player/team content creation, broadcast innovations and the perceived value of streaming services.
Parks Project: Email Marketing
Used SEM Rush, Brandwatch, AI, and Photoshop to build complete marketing pitch of target segmentation and stages, offers for segments, email drip campaigns, mechanics of landing pages, promotion via SEO to email and Instagram to email, and forward and backwards metrics. Check out the pitch here.
Atlanta Braves: Social Media Analysis
Built a complete deck using R, Gephi, and Twitter APIs which consists of an owned media analysis, earned media analysis, modularity class visualizations, and recommendations to boost engagement and build community. Check out the report here.
The Seated Boxer: An Art Exhibition
Produced proposal for a museum exhibition that includes selected work of art. The goal of the assignment is to frame the object in ways that communicate the most important trends in the scholarship on your object, in a manner that would be engaging and accessible to the general public. Check out the slides here.
AI Smart Speaker White Paper
Small businesses must be more creative and specific with their marketing strategies as large corporations overrun potential customers with commercials, banners, and social media ads. Voice-enabled searches continue to increase in digital media, which makes smart speakers a viable option. Find the white paper linked here.
Blow Up: Double Exposures
The overlaid “double exposures” from Michelangelo Antonioni’s Blow Up strip film of its illusionary movement and direct dialogue allowing a glimpse into both the subjective and objective. As the story unfolds through the stills, the contradictions of the two images become less and less ambiguous until they are synonymous with one another.
Rear Window: Video Essay Exegesis
Exploration of Alfred Hitchcock's Rear Window and Cartwright and Sturken’s Expansion on Lacan’s Psychoanalytic Theory through the quote: “In order to function in our lives, we actively repress various desires, fears, memories, and fantasies. Hence, beneath our conscious, daily social interaction there exists a dynamic, active realm of forces of desire that is inaccessible to our rational and logical selves. The unconscious often motivates us in ways which we are unaware of.
