RESUME | lifecycles

H. HEATH FOSTER

----------------------------------------------------------------------------------------------------------------------------------------

Education

Elon University (Aug 2020 – May 2024)

Media Analytics | Marketing, Classical Studies
3.98 / 4.0 GPA, Communications Fellow, Presidential Scholar, Phi Beta Kappa & Phi Kappa Phi
Adobe Suite, Excel, Tableau, Brandwatch, SEM Rush, R, Hootsuite, Google Analytics, Club Lacrosse, Research

University of Otago (Jan – July 2023)

4.0 GPA, Extended study abroad in Dunedin, New Zealand, Emphasis on adventure tourism and sports marketing

----------------------------------------------------------------------------------------------------------------------------------------

Work Experience

LAHZO – Digital Marketing & Design Contractor (August 2024-Present) ≈ 25-30 hours / week

Performing competitive analysis, identifying industry trends and competitor positioning to enhance the marketing strategies of represented companies.
Providing strategic geofencing advice to optimize location-based marketing efforts, targeting specific customer segments effectively.

OGARAJETS – Brand Marketing Contractor (August 2024-Present) ≈ 20 hours / week

Created and implemented marketing campaigns (social, newsletter, ebrochure) for our 1980 Beechcraft Bonanza F33A (including photography) and 1990 Bombardier Challenger 601-3A to drive leads down the sales funnel.
Spearheading brand marketing initiatives including video releases, sales team updates, quarterly BI reports, etc.

Alamance Arts – Communications and Marketing Intern (February 2024-May 2024) ≈ 12 hours / week

Developed keyword strategy through SEM Rush to boost SEO along with backlink and tagline improvements to boost website visits 15% over the first month.
Researched and booked future exhibitions (including insurance, shipping, security, etc.) valued at over $25,000 and created marketing materials to be dispersed leading up to their openings.

Live Oak Communications – Media Analytics Executive (September 2022-December 2023) ≈ 15 hours / week

Built and analyzed bi-weekly media reports, SEO practices, and newsletters to grow social engagement by 50%, website visits by 35%, and maintain email open rates over 45% with 5%+ clicks and unsubscribes under 0.5%.
Developed innovative communications strategies and tactics using Meta Business Suite and Google Data Studio with local businesses, nonprofits, and organizations.

Elon University – Athletics Marketing and Photography Intern (August 2022-January 2023) ≈ 12 hours / week

Shot, edited, metadata tagged / archived, and assisted with dozens of promotional photography shoots for various DI and club teams.
Assisted in branding, management, and marketing deals for individual players and the university to boost engagement by 20%+ across social platforms and ticket sales totaling $50,000+.

----------------------------------------------------------------------------------------------------------------------------------------

Research/Projects

Statistical study to examine the connections between qualification times, driver points, and constructor points in Formula 1 and their effects on global viewership.
Published in The Elon Journal and presented at the Broadcast Education Association convention.

Analysis of differences in fan perception between the top 15 NFL wide receivers and running backs based on true on-field value and fantasy football value.
Selected to present at the National Conference for Undergraduate Research and Elon’s Student Research Forum.

Statistical analysis of player and team trends focused on advanced metrics and expected outcomes for the remainder of the season with sports journal write-up and summary.

Collected and cleaned historic data using R and Excel on various environmental metrics in CO, including temperature, precipitation, snowpack, drought, forest pests, and wildfires with predictive modeling techniques.
Provided recommendations for mitigating environmental issues based on the analysis of historical trends.

Leveraging Elon’s leadership in student-centered learning and experiential education, the SML connects students, faculty, and industry partners to research key topics in sports media, including sports gambling, fantasy sports, content creation, broadcast innovations, and the value of streaming services.

----------------------------------------------------------------------------------------------------------------------------------------